24/Three unveils a bold rebrand, reflecting its evolving practice and vision
24/Three is excited to announce a complete rebranding, designed to better align with our practice’s ethos and our future direction. The fresh, new identity embodies a strong yet approachable presence, setting us apart in the architectural industry.
To bring this vision to life, we partnered with I am Robyn, a talented graphic designer, to craft a distinctive logo and brand identity that encapsulates our values. The result is a perfect blend of innovative and traditional elements, creating a bold yet welcoming visual experience.
The Logo: A Fusion of Innovation and Tradition
At the heart of the rebrand is a logo that balances modern design with timeless appeal. The abstract brand symbol pairs seamlessly with a confident logotype, creating a dynamic and memorable identity. The colour palette of neutral tones, contrasted by bold orange accents, evokes warmth, passion, and the depth of experience we bring to every project.
Design Elements: Texture, Sophistication, and Timelessness
The branding employs a timeless Sans typeface, with layered visual elements that enhance consistency and sophistication. Textures and intricate details capture the essence of the brand, ensuring that every visual component reflects our architectural philosophy. The logo itself is bold and chunky, featuring uppercase styling with soft, rounded edges and subtle flecking. This combination delivers a tone that is warm, steady, and assertive—perfectly mirroring our firm’s approach.
A Unique Brand Symbol: Innovation in Negative Space
One of the standout features of the rebrand is the abstract, free-flowing logo symbol that integrates simplified shapes and highlights the “24/3” concept. The use of negative space plays a significant role, symbolising the innovative thinking and creative architectural constructs that define our practice. This distinctive symbol is applied consistently throughout our branding, reinforcing 24/Three’s unique, recognisable identity.
As we move forward, this rebrand not only represents who we are today but also signals our ambition for the future—creating a powerful presence that embodies both strength and approachability in the architectural industry.
